In recent developments regarding Instagram’s rivalry with TikTok, a new feature allows users to download Instagram Reels from public accounts. To access this, simply tap the share button located at the bottom of your screen. If the user has a public account and has enabled this option, a download button will appear. Notably, the downloaded Reels will include the user’s watermark, akin to TikTok’s approach.
This strategy seems to be effective for Instagram in its competition with TikTok, as the platform boasts 2.35 billion monthly users compared to TikTok’s 1.1 billion users.
Hey! Hold on, before you go rushing to try out the new features, here’s how this news can be very beneficial to your startup.
5 Key Advantages of Instagram Reels for Startups
1. Reaching a Bigger Audience
One major advantage of Instagram Reels is that it helps you connect with more people. When you create a Reel, it shows up in a special section where users can discover and enjoy new content. This means that even if you don’t have many followers, your Reels can be seen by a larger audience. This is especially handy for businesses and influencers trying to grow their presence on the platform.
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2. Boosting Profile Traffic
Beyond being a creative outlet, Instagram Reels can also drive more visitors to your profile. When someone finds a Reel they like, they might be curious to explore the rest of your content. This can lead to more followers and engagement on your profile.
3. Showcasing Products
Instagram Reels are also a fantastic tool for businesses looking to showcase their products or services. Since Reels come with music, businesses can create catchy content that is easy for users to share. This is especially effective for visually appealing products, allowing businesses to highlight them in an engaging and interactive way.
4. Building Brand Awareness
Reels are not just for content creators and entertainment seekers; they’re also valuable for businesses looking to expand their reach and increase brand awareness. Many brands have gained popularity by promoting their business through platforms like Reels and TikTok. With such a wide audience, it’s crucial for all businesses to have a presence on these apps for easy access to new audiences, and the best part is, it’s free!
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5. Utilizing Hashtags
Instagram builds communities with shared interests using hashtags. These are a way to organize videos into specific categories appreciated by audiences actively searching for them.
For example, if you’re a pastry chef, using #baking increases the chances of your video being seen by people who enjoy baking and pastries. You can use multiple hashtags like #cakes, #cooking, #bakery, and even get specific with #pastryphotography to target a particular audience.
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Maximizing Instagram Reels for Your Profile or Business
To make the most of Instagram Reels, it’s essential to understand how trends work and why some videos get more views. While Reels do give out views generously, your video needs to align with the algorithm to see success.
Many successful videos share similar content and audio with slight variations, as the algorithm encourages creators to build off each other’s content. To align with the algorithm, try adding trending music with a related design and context but infused with your own creativity.
Give Instagram Reels a try using these insights about the platform. These quick and engaging videos have a massive audience, uniting communities with common interests and offering you recognition and free business exposure. If your videos don’t go viral immediately, don’t be disheartened—Instagram Reels are meant to be enjoyable, so share what you think is worth watching and let the algorithm find your audience!
