Multichoice, the organizers of Africa’s biggest reality TV show, Big Brother Naija (#BBNaija9), have announced that the winners of this season will take home a staggering N100 million. This significant prize is part of the show’s new season, which is set to premiere on July 28.
New Season, New Features
This highly anticipated season of Big Brother Naija introduces an exciting twist: contestants will enter the competition in pairs for the first time. This novel format is expected to create unprecedented alliances, fierce rivalries, and surprising friendships, injecting fresh energy and dynamics into the show. The theme for this season will be unveiled during the premiere, adding to the excitement.
The show will feature a diverse lineup of duo housemates participating over a 71-day period, all vying for a share of the N100 million in cash and prizes. This setup promises to deliver unique and compelling entertainment, as each pair navigates the challenges and opportunities within the house.
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Commitment to Unparalleled Entertainment
L-r: Uche Onwudiwe, marketing manager, Mainstream Spirits & RTD, Guinness Nigeria; John Ugbe, CEO of West Africa, MultiChoice; Dr. Busola Tejumola, executive head, Content and Channels, West Africa, MultiChoice; Mayor Esiaba, head of Beer, Guinness Nigeria, and Tope Oshunkeye, executive head of Marketing, West Africa, MultiChoice, at Big Brother Naija Press Conference held at The Hall, Lagos, on Tuesday, July 16, 2024 (PHOTO: BHM/Google)
Busola Tejumola, Executive Head of Content and Channels in West Africa at MultiChoice, expressed her enthusiasm for the upcoming season. She emphasized that Big Brother Naija has transcended television to become a cultural phenomenon that sparks widespread conversations both online and offline.
“Big Brother has gone beyond the realm of TV and has become a phenomenon. It is, without a doubt, the biggest reality TV show in Africa. Over the years, it has evolved into a platform that entertains and generates conversations. We see all the conversations that go on in the streets of social media,” Tejumola stated during the media briefing.
Details of the New Season
Tejumola revealed further details about #BBNaija9, highlighting the innovative format where housemates will enter in pairs. This change is designed to bring new dynamics and memorable entertainment to the audience.
“We are pleased to welcome Guinness as our gold sponsor this season. Other sponsors include Pepsi, Indomie, Airtel, Tecno, Zandas, Arla, Golden Penny, Gracias Planta, Amatem Softgel, Nexus, Travel Beta, and Innoson Motors. Get ready for an exhilarating journey with Big Brother Naija Season 9!” she added.
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Viewing and Engagement
Fans can follow all the drama and excitement of Big Brother Naija Season 9 on DStv Channel 198 and GOtv Channel 29. Additionally, viewers are encouraged to join the conversation on social media using the hashtag #BBNaijaS9.
With its new format and substantial prize money, #BBNaija9 promises to be a thrilling ride for both contestants and viewers. The show continues to be a major entertainment highlight, captivating audiences across Africa.