Celebrating Women in Ride-Hailing
In celebration of International Women’s Day, Bolt, a leading ride-hailing platform, hosted a special event as part of its “She Can Drive” campaign. This initiative is dedicated to challenging stereotypes about women in the ride-hailing industry while equipping them with essential defensive driving skills, safety measures, and emergency preparedness techniques.
Through this campaign, Bolt aims to showcase that women make outstanding drivers, offering safe, efficient, and professional services on the platform. The initiative also focuses on enhancing female driver safety, ensuring that women behind the wheel can confidently navigate the roads and handle challenges effectively.
A Day of Learning and Empowerment
The event brought together female drivers from across Bolt’s network for an engaging session filled with valuable insights, hands-on training, and interactive discussions.
Defensive Driving Training
Industry experts led practical defensive driving workshops, providing female drivers with the skills and confidence needed to maneuver through various driving scenarios safely. These sessions covered:
- Risk assessment on the road
- Techniques to avoid collisions
- Navigating through difficult traffic situations
Safety and Emergency Preparedness
Safety specialists shared best practices on handling emergency situations, reinforcing Bolt’s commitment to empowering women in the ride-hailing space. Female drivers learned how to:
- Stay alert and aware of their surroundings
- De-escalate tense situations with passengers
- Respond to car breakdowns and accidents
To appreciate their dedication and resilience, Bolt presented gifts to all female drivers in attendance, recognizing their contribution to the ride-hailing industry and their role in reshaping societal perceptions about women in driving.
Bolt’s Commitment to Inclusivity and Diversity
Osi Oguah, the General Manager of Bolt Nigeria, highlighted the company’s commitment to fostering inclusivity and diversity in the transport sector.
“The ‘She Can Drive’ campaign is more than just a celebration of women in the industry; it’s a commitment to equipping them with the tools, skills, and support needed to thrive. Women can and do excel in ride-hailing, and we are proud to champion their growth.”
Bolt remains dedicated to supporting female drivers by creating initiatives that provide opportunities for skill development, safety enhancement, and financial independence.
The Future of Women in Ride-Hailing
The ‘She Can Drive’ campaign is a testament to Bolt’s long-term vision of making ride-hailing more inclusive. By fostering an environment where women feel empowered and secure on the road, Bolt is helping to shape a future where gender is no longer a barrier in the transport sector.
This initiative not only helps break stereotypes but also ensures that more women can pursue careers in ride-hailing confidently and successfully.
With ongoing efforts like these, the ride-hailing industry is set to become a more inclusive, diverse, and safe space for all drivers, regardless of gender.
