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M-Pesa

M-PESA’s Market Share Decline: Airtel Money Gains Ground in Kenya

M-PESA, Safaricom’s mobile money service, has recorded its fifth consecutive quarterly decline, facing increasing competition from Airtel Money and the broader impact of interoperability in Kenya’s mobile money market. According to the latest report from the Communication Authority of Kenya (CA), M-PESA’s market share fell by 2.3 percentage points in Q4 2024, dropping to 91%…

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