Hisense, a leading global consumer electronics and home appliances brand, has forged a strategic partnership with Real Madrid, one of the most iconic football clubs in the world. This collaboration specifically aims to engage and connect with the passionate fanbase of both brands in Nigeria, marking a significant milestone in their global outreach efforts.
A New Era of Fan Engagement
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The partnership, which spans three years, will deepen the relationship between Real Madrid and its Nigerian supporters. Real Madrid, celebrated for its global success and a roster featuring stars like Kylian Mbappé, VinÃcius Júnior, and Jude Bellingham, continues to captivate millions in Nigeria. The collaboration will cover all championships involving Real Madrid’s men’s and women’s first division teams, including the UEFA Champions League and the Supercopa de España.
Special Initiatives for Nigerian Fans
As part of this alliance, Hisense and Real Madrid plan to launch a limited-edition co-branded 100-inch TV, designed to enhance the home viewing experience for Nigerian fans. Additionally, the partnership will introduce initiatives aimed at enriching fan engagement with football and its cultural impact, leveraging Real Madrid’s global appeal and Hisense’s technological innovation.
Shared Vision of Excellence
This collaboration underscores the shared commitment to excellence between Hisense and Real Madrid. By combining Hisense’s cutting-edge technology with Real Madrid’s sporting prowess, both brands aim to create a powerful synergy that will resonate with Nigerian audiences. Building on Hisense’s successful partnerships with UEFA Euro and the FIFA World Cup, this new alliance further strengthens its connection with communities and its commitment to promoting a healthy, active lifestyle.
For over 50 years, Hisense has led the way in technological innovation, consistently enriching the lives of football fans worldwide. This partnership with Real Madrid reinforces that mission, promising exceptional engagement and value to fans across Nigeria.
