Meta, the parent company of Facebook, Instagram, and WhatsApp, has rolled out two new monetization features aimed at empowering Kenyan content creators. These features include In-Stream Ads on Facebook and Facebook Ads on Reels, providing additional revenue streams for creators’ original video content.
Details of the New Features:
- In-Stream Ads: These ads can be displayed before, during, or after videos on Facebook. Creators can earn revenue based on the performance of these videos.
- Ads on Reels: Ads will appear within short-form video content on Facebook Reels, allowing creators to monetize their Reels content.
Eligibility and Language Support:
- To qualify for monetization, creators must have at least 5,000 followers and comply with Facebook’s monetization policies.
- The features support over 30 languages, including Swahili, making them accessible to a broad audience in Kenya.
Statements from Meta:
Moon Baz, Meta’s Global Partnerships Lead for Africa, the Middle East, and Türkiye, expressed enthusiasm for the new features: “We’re excited to empower Kenyan creators to turn their passion into a sustainable livelihood. By introducing In-Stream Ads and Ads on Reels, we’re providing them with the tools to build their communities and generate income.”
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Government Support:
The announcement follows a meeting between Kenyan President William Ruto, Meta representatives, and local content creators in March to discuss monetization opportunities. President Ruto emphasized the significance of M-Pesa as a payment method for Kenyan creators, highlighting the government’s support for initiatives that promote digital content creation and monetization.
These new features are expected to significantly boost the creative industry in Kenya, enabling content creators to generate income and grow their online communities effectively.
This initiative aligns with Meta’s broader strategy to support creators globally and provide them with opportunities to monetize their content, contributing to the growth of the digital economy.
For more detailed information, you can visit the sources directly on Meta’s announcements or related articles on monetization features.