Logidoo, a leading logistics solutions provider in Africa, has taken a significant step in enhancing the continent’s e-commerce landscape with the launch of Afridoo—a new tool designed to simplify online sales and empower African merchants. This innovation marks another milestone in Logidoo’s mission to streamline logistics and trade across Africa.
A Comprehensive Solution for African E-Commerce
Founded in 2020 by Tamsir Ousmane Traoré, Logidoo has quickly established itself as a key player in the logistics industry, offering a comprehensive solution that spans the entire logistics value chain. By integrating both formal and informal sector participants, Logidoo ensures extensive market coverage, handling everything from transportation and delivery to cash management.
Operating in Senegal, Morocco, Ivory Coast, and Tunisia, Logidoo has successfully onboarded over 3,000 logistics providers, completed more than 100,000 operations, and served over 400 clients. These achievements have laid a strong foundation for the launch of Afridoo, which aims to support the growth of small and medium-sized enterprises (SMEs), individual merchants, and larger companies seeking to establish or expand their e-commerce presence across Africa.
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The Birth of Afridoo
Earlier this year, Logidoo raised US$1.5 million in funding, enabling it to embark on an ambitious expansion plan. A key element of this plan is Afridoo, a comprehensive tool designed to address the unique challenges faced by African merchants in the e-commerce sector. Afridoo offers a streamlined platform that integrates critical functionalities such as an Order Management System (OMS), a Warehouse Management System (WMS), and a Last Mile Management System (LMS).
This unique combination of systems allows merchants to efficiently manage all aspects of their online stores, from tracking inventory and processing orders to ensuring timely deliveries. By centralizing these functions, Afridoo eliminates the need for merchants to juggle multiple platforms, reducing operational complexities and enhancing overall efficiency.
Empowering African Merchants
With Afridoo, businesses across the continent can now simplify their online operations and overcome the logistical challenges that have often hindered growth in the African e-commerce space. The user-friendly platform is designed to cater to the diverse needs of African merchants, providing them with the tools needed to expand their reach and streamline their processes.
“Afridoo eliminates the complexities of managing separate platforms for inventory, orders, and deliveries,” said Tamsir Ousmane Traoré, CEO of Logidoo. “By offering a centralized platform to manage online stores, track inventory, process orders, and connect with customers, Afridoo empowers businesses to take control of their online operations.”
Expanding the African E-Commerce Ecosystem
The launch of Afridoo is not just a significant development for Logidoo but also for the broader African e-commerce ecosystem. As more businesses adopt the platform, it is expected to drive growth in online retail across the continent, enabling African merchants to compete more effectively in the global market.
Afridoo’s ability to streamline logistics and simplify the management of online stores is set to be a game-changer for African SMEs and individual entrepreneurs, offering them the tools they need to succeed in the increasingly competitive world of e-commerce.
A Vision for the Future
Logidoo’s launch of Afridoo reflects its commitment to driving innovation and supporting economic growth in Africa. By providing a robust, all-in-one solution for managing online sales, Logidoo is helping to build a more connected and efficient e-commerce ecosystem across the continent.
As Afridoo continues to roll out across Senegal, Morocco, Ivory Coast, Tunisia, and beyond, it promises to be a vital tool for African merchants, enabling them to harness the power of technology to grow their businesses and reach new markets.
