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M-Pesa

M-PESA’s Market Share Decline: Airtel Money Gains Ground in Kenya

M-PESA, Safaricom’s mobile money service, has recorded its fifth consecutive quarterly decline, facing increasing competition from Airtel Money and the broader impact of interoperability in Kenya’s mobile money market. According to the latest report from the Communication Authority of Kenya (CA), M-PESA’s market share fell by 2.3 percentage points in Q4 2024, dropping to 91%…

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M-Pesa vs Airtel Money

M-PESA Hits 34 Million Customers In Kenya

Safaricom’s mobile money platform, M-PESA, achieved a major milestone in November 2024, crossing 34 million customers. Eighteen years since its launch, M-PESA has grown beyond a payment tool to become a comprehensive financial ecosystem, transforming the way Africans access financial services. Why This Milestone Matters M-PESA’s success lies in its ability to innovate and adapt…

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