In recent years, MultiChoice Nigeria has implemented several price adjustments in response to increasing operational costs. The most recent price hike in May 2024 saw subscription fees rise by up to 26% across various packages, making traditional pay-TV less affordable for many Nigerians.
#BBNaija9, have announced that the winners of this season will take home a staggering N100 million. which is set to premiere on July 28.
MultiChoice insists that it duly notified customers and regulatory authorities before implementing the price increases.
Recognizing the synergy between sports coverage and betting, MultiChoice increased its stake to 49% in 2021, rebranding the platform as KingMakers.