Telecom Egypt, the country’s leading telecom operator, has entered into a multi-year agreement with Mada Communications, a prominent telecom solutions provider, to serve as its preferred strategic international SMS service provider. This partnership marks a significant milestone in Telecom Egypt’s efforts to enhance its messaging services and expand its international reach.
The Strategic Selection Process
After a rigorous selection process, Telecom Egypt chose Mada Communications as its strategic partner, citing Mada’s extensive expertise, strong partnerships with both local and international institutions, and advanced security measures. The decision was also influenced by Mada’s platform adaptability and compatibility with Telecom Egypt’s existing systems. This compatibility is crucial for ensuring seamless integration and efficient management of services.
Focus on Application-to-Person (A2P) Messaging
Under this agreement, Mada Communications will manage all of Telecom Egypt’s International Application-to-Person (A2P) messaging services. These services include critical functionalities like two-factor authentication and automated notifications, which are essential for enhancing customer engagement and security. By leveraging Mada’s capabilities, Telecom Egypt aims to deliver a superior experience to its expanding customer base while maximizing A2P messaging revenues.
Statements from Leadership
Mohamed Nasr, Managing Director and Chief Executive Officer of Telecom Egypt, expressed confidence in the partnership, emphasizing its role in promoting innovative business practices and driving sustainable revenue growth. Nasr highlighted the long-standing successful business relationship with Mada, particularly in voice services, and how this partnership is a natural extension of that collaboration.
Charles Hage, Chief Executive Officer of Mada Communications, also commented on the partnership, expressing pride in being selected by Telecom Egypt. Hage acknowledged the hard work and dedication of both teams in making this partnership a reality and looked forward to bringing exceptional value to Telecom Egypt’s messaging services.
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Impact on Telecom Egypt’s Operations
This strategic partnership is expected to enhance Telecom Egypt’s international messaging services, allowing the company to offer more integrated, secure, and effective communication solutions. The collaboration is also poised to contribute to Telecom Egypt’s broader goals of expanding its business scope and achieving sustainable growth in a competitive market.
Looking Forward
As the partnership unfolds, both companies are likely to explore further opportunities for cooperation across multiple fronts, leveraging their combined expertise to innovate and enhance the telecom landscape in Egypt and beyond.
