TikTok, the globally popular social media platform, has partnered with Eventbrite, a leading events marketplace, to offer event creators a powerful new way to promote their events and sell tickets. This collaboration aims to enhance the experience of both event creators and attendees by seamlessly integrating event promotion into the TikTok ecosystem.
Empowering Event Creators
Adding Eventbrite Links to TikTok Videos
With this new partnership, any Eventbrite creator or TikTok user can now add Eventbrite links directly to their TikTok videos. This feature enables the TikTok community to discover event details and purchase tickets without leaving the app. By integrating Eventbrite links, TikTok users can easily become event creators, hosting their events on Eventbrite and promoting them directly to the TikTok audience.
Targeting TikTok’s Diverse Communities
This partnership provides an excellent opportunity for users to share events with fan communities such as #BookTok, #NewMusic, or #FoodTok, introducing them to real-life experiences that align with their passions. By leveraging TikTok’s vast and diverse user base, event creators can reach specific interest groups and enhance event visibility.
Benefits for Local and Independent Event Creators
Growing Presence and Bringing People Together
Local and independent event creators will significantly benefit from this tool, as it offers a platform to grow their presence and attract more attendees. By adding Eventbrite links to their TikTok videos, even smaller events can gain significant exposure. This fosters a thriving and inclusive community, contributing to a more diverse and vibrant event landscape.
Simplified Event Promotion and Ticket Sales
The ease of adding Eventbrite links to TikTok videos allows event creators to promote multiple events simultaneously. Users will be shown the most relevant events based on their location, enhancing the likelihood of attendance. Additionally, the in-app browser on TikTok facilitates faster ticket sales with just a few clicks.
Statements from Key Executives
Ted Dworkin, Chief Product Officer at Eventbrite
“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about. With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening – on TikTok.”
Isaac Bess, Global Head of Distribution Partnerships at TikTok
“TikTok is a global community of over a billion people, who share their real-world joy, passions, and experiences with other like-minded users. Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts, or neighborhood gatherings. Our partnership with Eventbrite will help event creators to connect with the TikTok community, and introduce a wealth of fantastic real-world events to our users.”
Key Features and Benefits
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Seamless Event Promotion
Any user or event creator can add event links to TikTok videos, allowing the TikTok community to easily explore event details and purchase tickets directly from their For You Page. This seamless integration enhances user experience and simplifies the process of discovering and attending events.
Faster Ticket Sales
The partnership enables ticket purchases from Eventbrite through an in-app browser on TikTok, streamlining the ticket-buying process and making it more efficient for users to secure their spots at events.
Promote Multiple Events Simultaneously
Event creators can add multiple event links to their videos, ensuring that users are shown the most relevant events based on their location. This feature maximizes the reach and impact of event promotions.
Expanded Reach and Amplified Promotion
Any user, whether an event creator or not, can add links to their videos, amplifying event promotion and reach across diverse audiences. This democratizes event promotion, allowing anyone to contribute to the visibility and success of events.
Availability and Eligibility
The new feature is available in several countries across Sub-Saharan Africa where both TikTok and Eventbrite services are accessible. Eligible events must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).
Conclusion
The partnership between TikTok and Eventbrite represents a significant step forward in the world of event promotion and ticket sales. By combining the strengths of both platforms, event creators can now reach wider audiences, promote their events more effectively, and streamline the ticket purchasing process. This collaboration not only benefits event creators but also enriches the TikTok community by connecting them with exciting real-world experiences that reflect their passions and interests.
