Userguest, a leading Moroccan tech startup dedicated to helping hotels enhance direct revenue, has raised an impressive €2.2 million (approximately $2.4 million) in seed funding. This financial boost is set to accelerate the company’s growth and drive further innovation in hotel revenue optimization technology.
Key Investors and Strategic Partnerships
The seed round was led by Al Mada Ventures, with additional support from a consortium of prominent investors including CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, and Plug & Play. The round also saw participation from esteemed business angels Philippe Limes and Thane Kuhlman. This strategic backing underscores the confidence investors have in Userguest’s mission and its potential to reshape the hotel tech industry.
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Expansion and Strengthening of Sales Teams
A significant portion of the funds will be used to bolster Userguest’s sales teams, enabling the company to deepen its market penetration. This strategic move aims to cement Userguest’s position as a leader in direct revenue optimization for hotels. By strengthening its team, the startup will be able to target more key markets, creating greater visibility and reach across the globe.
Hicham Benyebdri, Co-founder of Userguest, emphasized the importance of this funding round as a vote of confidence in their vision. He highlighted the company’s goal of revolutionizing hotel revenue by offering a fully automated tool that maximizes conversions and direct revenue through personalized messaging and dynamic incentives.
“Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights. We aim to enhance hotel performance while enriching the user experience for both hoteliers and travellers alike,” said Benyebdri.
The Origins of Userguest
Founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, Userguest was designed to help hotels optimize their direct revenue streams from their websites. The platform achieves this by curating personalized messages and offering intelligent incentives that convert website visitors into paying customers. Over the past few years, Userguest has demonstrated remarkable success, operating in more than 30 countries and helping hotels generate over $100 million in direct revenue since 2019.
Product Innovation and Market Gaps
As part of its expansion strategy, Userguest is also focusing on product innovation. Co-founder and CTO, Ahmed Chami, confirmed that they are working on addressing a critical gap in the hotel tech market. He noted that in addition to refining their current platform, the team is developing a new product aimed at setting a higher standard of innovation in the industry.
“Our aim is to set new standards for innovation in the hotel tech space, providing tools that make it easier for hotels to generate revenue while offering better experiences for travellers,” added Chami.
Growth of Africa’s Hospitality Sector
Userguest’s progress coincides with the broader growth of Africa’s hospitality industry, which is projected to reach $731.4 billion by 2032. As the industry increasingly adopts technology to improve customer experience, streamline operations, and promote sustainability, startups like Userguest are positioned to meet the rising demand for efficiency and innovation.
This trend presents a unique opportunity for tech-forward companies to address the evolving needs of the hospitality sector, and Userguest is at the forefront, offering cutting-edge solutions designed to transform the way hotels operate.
Future Prospects
With its recent funding and continued commitment to innovation, Userguest is poised to further disrupt the hotel industry by delivering automated, revenue-boosting tools that improve both hotel operations and guest experiences. The startup’s ability to generate significant results for its clients, combined with its ongoing expansion, positions it as a key player in the global hotel technology landscape.
