Wimbart, the award-winning PR agency known for its expertise in business and technology across Africa and emerging markets, has taken a significant step in its growth journey by establishing a physical presence in Africa. The agency recently announced the addition of two key hires: an Account Director in Nairobi, Kenya, and a Media Associate in Lagos, Nigeria.
This expansion underscores Wimbart’s commitment to strengthening its on-the-ground operations and enhancing support for pan-African and international clients. The move positions the agency to tap into Africa’s vibrant tech ecosystems in Nairobi and Lagos—two major economic hubs on the continent.
A New Era for Wimbart’s Growth
Founded with a focus on African markets but primarily operating from the UK, Wimbart’s team features a strong diaspora representation. By establishing physical offices in Africa, the agency is well-positioned to expand its networks, provide hyper-local insights, and deliver tailored PR solutions to startups, scale-ups, and public bodies.
The new hires are tasked with client support, media relations, and business development, ensuring seamless collaboration with clients and stakeholders.
A Proven Leader in African PR
Jessica Hope, Founder and CEO of Wimbart, highlighted the strategic importance of this milestone:
“We’ve been in the market for almost a decade, working with over 150 startups, scale-ups, VCs, and institutional bodies across 15 African markets. This expansion marks our commitment to being the go-to B2B PR agency for technology platforms targeting both African and international audiences.”
By embedding in Nairobi and Lagos, Wimbart aims to strengthen relationships with key stakeholders, investors, and media outlets while fostering a positive narrative around African tech and business sectors.
Diversity at the Helm
Wimbart’s leadership remains 100% Black and Minority Ethnic (BME) female-led at the director level and above, a notable achievement in the PR industry. This announcement comes on the heels of recent promotions within the founding team, including:
- Maria Adediran as Associate Director,
- Chanelle Denton and Ernestina Berry as Senior Account Directors.
These appointments reaffirm Wimbart’s commitment to diversity and excellence in leadership, solidifying its position as a trusted PR partner for Africa-focused businesses.
Impact on Africa’s Tech and Business Landscape
With a decade of success and an impressive track record, Wimbart’s expansion into Nairobi and Lagos is set to deliver more impactful, hyper-targeted communications strategies. The agency’s growth also reflects the increasing demand for professional PR services in Africa’s thriving startup and business ecosystem.
This move aligns with Wimbart’s vision to help its clients scale, evolve, and succeed in the fast-paced African and global markets, while shaping a dynamic, forward-looking narrative for the continent’s tech and business sectors.
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